ContentsForeword 9
I. Why start your own business 15
II. Personal characteristics of new venture leaders 47
III. From business idea to business venture 77
IV. Source of funds 113
V. Choosing a legal form for the new venture 145
VI. Financial and accounting system 167
VII. New venture team, human resources, organizational culture of the new firm 189
VIII. Entering the market 221
IX. Franchising 253
X. International entrepreneurship 275
XI. Using the power of the Internet 305
XII. Characteristics of technology-based ventures 331
XIII. Start-up and what next 359
Annex
AGAR – case study 389